While I'm excited about thinking about my business, it would be a lie to say that I don't find it a bit daunting. Here are just some things that I need to develop at least a working knowledge of: marketing, sales, accounting, statistics, shipping, taxes, pricing strategies. The thought of conducting a direct response marketing survey makes me queasy. There are people out there who are experts in these things, genuine experts! I am no expert. And these are the things that are not the business idea itself - they are the tools to promote success in your business.
I humbly acknowledge that I'm not even an expert in what I want to base my business around, which would be knitting and yarn. I'm very enthusiastic and willing to learn, but I'm not what you call an expert. A book I currently have checked out of the library, for example, is filled cover to cover with techniques I currently do not know. There is a whole history of techniques out there, not to mention new developments in the craft yet to happen. This leads me to conclude that I will never be a fully formed, completed, expert. Ever. That this knitting thing, this business thing, heck, this life thing is a journey. And as with all journeys they must start somewhere.
I'm going to open an Etsy shop and list three items within the next week (I will share the link when I do). I don't want (or expect) to make my living by selling my original hand knitted designs, but I'm knitting anyway, and it's a low risk way to start while I learn a bit more about all those other things I listed above, not to mention building relationships with prospective fibre farmers whose yarns I want to sell. I was afraid at first that selling my original stuff online would be straying too far from the concept of selling small farmer produced local yarn. But lately I've heard more than a couple of stories of businesses that start out one way and end up being successful in a different way.
You can think and prepare till the cows (or sheep!) come home, but there is really only one way to find out if your business will be successful. Start. Just place one foot firmly in front of the other and propel yourself forward.